How often do you check your mail?
I recently [finally] started to use a bulk email service. Many use MailChimp, but I went with Direct Mail for Mac since it seemed a bit more user friendly and I'm a Mac guy. It allows me to give a more personal touch to our email newsletters and it allows me to track results.
Tracking results is both uplifting and discouraging at the same time. You would like to think that everyone that ever signed up for your prayer letter is waiting by their computer, tablet, or smartphone ready to soak up every word you write the instant you press send. You would also like a million dollars. :) The reality that not everyone is actually reading your emails can be a bit shocking at first, but it helps to keep a better list and write better emails.
Here's a look at my first results after a week and a day passed since my letter sent.
Joshua and Jennifer Smith are in Buenos Aires, Argentina to plant churches, train national leaders, continue teaching in the Bible College and expand the Radio Ministry.